About Etihasik

The Thought Behind Etihasik 


“A generation which ignores history has no past and no future.” 

– Robert Heinlein 


जो देश या कौम अपनी संस्कृति को भुला देती है उसे दुनिया भी भुला देती है। 


Etihasik - Historic, Notable, Celebrated. 


History chooses to reveal itself only to the ones who try to pick it up. One who chooses to delve into the mysteries of the past is often plunged into a state of deep contemplation. In order to make sense of the contemporary world around us, it is highly important to dig deeper into the riddles of our past, especially our forgotten past. 


We, at Etihasik, stand together, unified in our pursuit to bring the essence of our glorious past to the forefront, in front of our budding youngsters of the day. We believe that somehow, with the evolution of time and the advent of modernity, the present generation has lost touch with the illustrious accolades of Ancient Indian History. 


The Greek philosopher Heraclitus stated that change is the only constant. However, Etihasik believes that with the evolution of time and the onset of modernization, it is equally important to realize and stick to our basics. Even a plant requires water right in its roots, thus, to preserve our heritage, Etihasik has come up with something very novel in the contemporary time. 


Etihasik presents to you a clothing apparel, a brand, which glorifies early traditions, mysteries of Ancient India, forgotten faces and names. History is a plethora of narratives and Etihasik wishes to dig deeper into one - India's Cultural and Religious Heritage. 


Huge chunks of our history have been lost in translation. Thus, we have begun with an aim to discover and unearth the lost names in our history textbooks, the names that have failed to gain the recognition that they deserve. 

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